You’re here because you know your time has value and, expertise is worth its weight in gold. You want to invest in a wedding planner who will pour their heart into protecting your peace and preserving your ability to remain present—just as much as they’ll pore over every last logistical and aesthetic detail of your day.

There was never any question as to whether you would hire a wedding planner—you’ve always been willing to hand important things off to a professional. You simply need to find the right person. Someone you can connect with. Someone who brings trusted capability and heartfelt care to every moment of your time together. Someone who knows: your wedding isn’t for show—it’s for you and your people, only and always.

is right here, at SBM Event Company.


Luxury wedding planners Charleston, New York & beyond

SBM Event Co. got its start in 2010 in New York and has since expanded its reach to Charleston, South Carolina (there was just something about Southern hospitality and sweet tea that spoke to our city-dwelling hearts). We’ve planned hundreds of experience-focused celebrations and luxury destination weddings for incredible couples like you since our founding—with a focus on leading with kindness, elevating the planning journey with high-touch service, and making purposeful decisions that serve each distinct couple—rather than planning from a place of habit.

But if we really had to get to the heart of what we’re all about, we would serve up this single sentiment: Do the right thing for the right reason, every time. Truthfulness, honesty, transparency—these are the defining aspects of our work with you. It’s a simple idea that makes a profound difference in how you feel about your planning partnership. It’s what we’re here for and happy to do.


I’ve been in the events industry for my entire career—but I found (and fell in love with) the world of weddings specifically over 12 years ago when I decided to leave my position as an event planner at a non-profit to spend more time with my daughter. My husband asked me what I really wanted to do, and “weddings!” was my immediate answer. I knew it was the perfect avenue for combining my desire to serve with my strong project-management, leadership and design skills. (Plus, weekly cake tastings and geeking out over color palettes—I mean, c’mon.) The rest, as they say…well, you know how that bit goes.

Today, I truly love making magic happen for my couples behind the scenes—and I especially enjoy building strong teams. Working well with various personalities and vendors—and knowing just what to do and say to encourage everyone to provide their best work on your behalf—really is my secret superpower.

More than anything, though, I’m in this industry because I believe in love…and not in the “you have to say that when you’re a wedding planner” way—but in a genuine one. The power of human connection is pretty profound—we all need it in one way or another, and it’s something I feel so honored to nurture, protect and celebrate in my role as your Charleston wedding planner.

Hello, I'm Melissa

Nothing beats the energy in your getting-ready suite—I could soak it in forever.

day of vibes

It heals the skin and the soul—find me resetting and recharging on the shore.

Salt Water

Babies and grandparents get me every time—oh and puppies, too.

Young and Old 

Recharging with massages, yoga practice and quiet walks in downtown Charleston.

Hitting Pause

favorite things

Event Producers

Andrea, Shelby, Erin, and Kara and Danny are the get it done crew.  You will find them bouncing between ceremony, cocktail hour and reception area setting up all main components and all the way down to the tiniest of details.  If they are not up on ladders creating some amazing instillations then you will find them tying the perfect little bows on the menus or making sure each chair is only kissing the table linen.  (Fun Fact: Andrea is terrified of heights but still get's her pretty little tushie up on those ladders for her couples, the ultimate in the make it happen, whatever it takes department).

Andrea, Shelby, Erin  

VIP Concierge

Kate, Claire and Michael are the masters of creating a calm, nurturing, and well cared for experience for the wedding party and VIP's.  Consider them your BFF's of the day always by your side to assist with fixing any mishaps that may come up on the morning of (lost items, chipped polish, wardrobe malfunction, etc.) steam dresses, pin boutonnières, tie bow ties, clean your get ready site, assistance with bridal portraits and family photos, maintain groups morning timeline, etc. all while making it look like pure magic (which it actually is...)

Kate and Claire

whether YOU'RE staying close to home or packing your bags we are by your side

From Lead Planners and Event Producers to VIP Concierge and Associates, we have worked hard to build an expert and loyal team—some have been with us since our founding in 2010. And, with a combined experience totalling 65 years, there is nothing we can not tackle together. Your wedding planning team will be best in class. 

Meet the team

We attended a wedding that Melissa and her team created last weekend. Not only was the setting and design impeccable, I had the distinct pleasure of getting to talk to Melissa and she explained that she understood very early on that the couple cared more about experiences than THINGS, and (while the wedding was absolutely gorgeous--covered in flowers and a beautiful color palette) the events and experiences that they curated were really the star of the show. Each themed wedding event was like being transported to a new and unique world curated and created by this team


Explore our services

If our people and our approach spoke to you, you’ll love the offerings and experience we have in store.